Zürich University of the Arts (ZHdK) VP Studio

Klaas Jetze — Mon, 03 Nov 2025 13:01:47 +0000

Virtual Production

Zürich University of the Arts (ZHdK) VP Studio

The Challenge: Elevating Artistic and Technical Education

Zürich University of the Arts (ZHdK), a key centre for artistic and media education in Europe, needed to establish an industry-leading virtual production studio. This studio had to support advanced teaching in film, broadcast, and theatre, requiring an LED wall that met the absolute highest technical standards for in-camera use.

The display’s performance had to be flawless, capable of handling rapid camera movements, extreme close-ups, and complex lighting conditions without introducing common issues like reflections, latency, or scanlines. The goal was to give students and professionals a truly creative canvas, allowing them to bring digital experiences to life

The PIXREAL Solution: The HIRO Series – Gold Standard for xR

PIXREAL supplied a 9-metre by 3-metre volume using the HIRO Series, our dedicated in-camera LED solution . The HIRO is widely considered the gold standard for xR and virtual production, engineered to render reality with remarkable precision.

We focused on the technical specifications that are absolutely essential for a demanding film and arts environment:

Exceptional In-Camera Fidelity: The HIRO delivers an ultra-high refresh rate of up to 15,360Hz , which allows for smoother motion and lifelike detail capture for film. Combined with $16$-Bit Grayscale, it provides great image details and improved low-brightness performance . This ensures a scanline-free experience for wide or close shots .
Maximum Creative Freedom: With HDR Supported visuals, the display offers richer contrast, vibrant colours, and lifelike details . The $170^\circ$ wide viewing angle offers maximum shooting flexibility for camera operators and designers .
Uncompromising Quality: PIXREAL is committed to a “quality-first” approach. The HIRO’s automatic edge protection shields the equipment from impacts, and its modular design simplifies maintenance for efficient operations in a busy university setting.

The Result: A Hub of Creative Innovation

The HIRO Series installation at ZHdK has established a new benchmark for production and education in Zürich.

World-Class Training: The university now offers a studio where students can confidently train on the leading technology in virtual production, preparing them for careers in film and broadcast .
Stories Brought to Life: The LED volume, powered by a real-time rendering engine, blurs the line between reality and the virtual world , allowing creatives to tell amazing stories
Operational Benefits: By using this LED volume, the studio benefits from less on-location filming, lower post-production costs, and shorter overall production times

This project in Zürich confirms that for professionals who demand excellence in creative studio environments, the HIRO is the clear choice

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Het bericht Zürich University of the Arts (ZHdK) VP Studio verscheen eerst op .

New York University VP Studio

Klaas Jetze — Mon, 03 Nov 2025 13:01:47 +0000

simulation & TRAINING

New York University VP Studio

The Challenge: Defining the Next Era of Studio Education

New York University required a cutting-edge LED solution to create an advanced studio environment for their students and faculty. This space needed to function as both a high-fidelity broadcast backdrop for educational content and a fully immersive virtual production classroom. The technology had to meet the stringent standards of the film industry, offering impeccable visual performance, camera readiness, and intuitive control for quick adjustments.

The brief called for a system that could genuinely bring digital experiences to life and provide students with practical experience in the future of filmmaking, where traditional green screens are being replaced by dynamic LED walls.

The PIXREAL Solution: Avatar 2.3 – The Benchmark for Precision

PIXREAL supplied a 12-metre by 3.5-metre volume using the Avatar 2.3 panel, a product engineered to the gold standard for xR and virtual production. The Avatar 2.3 is a dedicated in-camera LED solution designed specifically for studio and film environments.

We focused on providing the technical excellence necessary for both broadcast and educational virtual production:

Exceptional In-Camera Performance: The display has an ultra-high refresh rate of up to 15,360Hz and 16-Bit Grayscale , ensuring a fluid, scanline-free capture, whether filming a close-up or a wide shot. This means students can see lifelike detail and smoother motion capture for film.
Precision Colour and Light: The Avatar Series is HDR Supported, which supports richer contrast, vibrant colours, and lifelike details. Furthermore, its top-grade calibration ensures a consistent colour gamut across wide viewing angles, providing creative freedom for camera movement.
Built for Ease of Use: In an educational setting where products are used by many people, usability is one of our core values. The modular design of the Avatar makes maintenance easy and efficient, reducing downtime for busy university schedule.

The Result: A Gold Standard Learning Environment

The installation at NYU has transformed the studio into a hub of innovation, giving presenters, students, and audiences a new way to interact.

Creative Excellence: The PIXREAL volume blurs the line between reality and the virtual world, allowing students to tell incredible stories using real-time graphic technology.
Industry-Ready Experience: Students are now training on the benchmark for precision, prepared for careers in a rapidly changing industry that uses LED backdrops for local dimming, edge lighting, and image adjustments.
Future-Proof Investment: By combining human-centred design with quality components, PIXREAL has provided NYU with a durable solution that is built to last.

This project confirms PIXREAL’s role in delivering innovative LED solutions that bring digital experiences to life, even in the most demanding academic and creative settings.

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Het bericht New York University VP Studio verscheen eerst op .

Kantana Studios, Thailand

Klaas Jetze — Mon, 03 Nov 2025 13:01:47 +0000

Virtual Production

Kantana Studios, Thailand

Kantana Studio, a pioneer in film production, sought to establish a world-class virtual production volume that would offer filmmakers unprecedented creative freedom and technical precision. The main wall needed to deliver flawless image quality, especially when captured by high-end cameras, while the ceiling display required a specialist design to complete the immersive Extended Reality (xR) environment.

The goal was to move beyond traditional green screen limitations, offering a solution that significantly reduced post-production time and costs while allowing real-time graphic technology to be used within the creative studio. This demands LED technology with exceptionally high refresh rates, fine pixel pitch, and a mechanical structure built for zero-compromise performance.

The PIXREAL Solution: Precision and Purpose-Built Design

PIXREAL supplied a bespoke LED solution, combining our Avatar 2.3 wall panel with the specialised ENZO CL Series for the ceiling, creating an incredible, truly seamless environment.

Avatar 2.3: The Main Wall

For the immense 28-metre by 5-metre main wall, the Avatar Series was chosen for its outstanding performance in film environments. PIXREAL’s commitment to using only the best ICs and LEDs, developed in partnership with high-end component suppliers, ensures top performance when viewed in-camera. This meant the main wall could render reality with remarkable precision, delivering the gold standard for xR and virtual production.

ENZO CL Series: The Ceiling Display

The 94 square meter ceiling was covered using the ENZO CL Series. This product has a specialised mechanical structure, designed specifically for ceiling installations, ensuring all components align perfectly and weight is correctly distributed to get rid of any gaps. The inclusion of an RGBW solution, adding a white emitter, broadens the colour spectrum and provides full wavelength output, a key factor for a realistic lighting ceiling set-up. With a 7,680Hz high refresh rate and 16-Bit Grayscale, the ceiling works in perfect harmony with the main wall.

The Result: A New Benchmark for Production in Thailand

The PIXREAL installation at Kantana Studio has created an incredibly lifelike graphic environment powered by a real-time rendering engine.

Flawless Filming: The combined technology ensures precision lighting, colour, and reflections that perfectly recreate reality. Critically, the products are designed to solve common issues during filming, such as reflections, latency, and scanlines.
Reduced Production Time: By replacing the traditional green screen, the studio benefits from less on-location filming and substantially lower post-production costs, significantly shortening production times.
Creative Confidence: Kantana Studio is now equipped with a durable, easy-to-maintain LED volume. This innovative solution allows the studio to help businesses tell incredible stories across virtual production and broadcast.

This project stands as a superb example of how PIXREAL’s innovative LED solutions connect the virtual and real worlds, truly bringing digital experiences to life.

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Het bericht Kantana Studios, Thailand verscheen eerst op .

Arthio Productions GmbH

Klaas Jetze — Mon, 03 Nov 2025 13:01:46 +0000

architectural installations

Arthio Productions GmbH

Arthio Productions GmbH required a premium indoor display solution that could deliver exceptional colour, ultra-high contrast, and consistent black rendering for their corporate and commercial needs in Zürich. The screen needed to serve as a stunning visual backdrop, capable of displaying diverse video content, presentations, and branding materials with maximum clarity and impact.

The brief demanded high technical standards, including advanced colour fidelity and impact resistance, alongside practical benefits like extended service life and low maintenance expenditure. As a definitive choice for indoor commercial use, the solution had to provide a truly captivating visual experience.

The PIXREAL Solution: RAVEN Series – High Contrast and Fidelity

PIXREAL supplied 30 cabinets of the RAVEN Series (1.8 GOB) to Arthio Productions. The RAVEN Series is defined by its great colour, high fidelity, ultra-high contrast, and consistent black rendering. It is the definitive choice for indoor commercial and corporate use.

The selection of the RAVEN Series was based on its critical features for a long-term, high-impact commercial environment:

Superior Visual Performance: The RAVEN Series is HDR Supported , delivering vivid colours, lifelike contrast, and boosted brightness and shadow details for truly captivating visuals. It also provides precise colour rendition.
Seamless and Fluid Experience: With an ultra-high refresh rate of up to 7,680Hz, the display ensures a fluid, uninterrupted viewing experience. Furthermore, our products provide smooth, large-screen splicing for a genuinely seamless look.
Built to Last: Using premium COB Technology , the screen is impact resistant and built for an extended service life , ensuring low maintenance expenditure over time.

The Result: A Captivating Corporate Backdrop

The installation of the PIXREAL RAVEN Series has provided Arthio Productions GmbH with a high-impact, reliable, and visually superb asset for their commercial operations.

Maximum Clarity and Impact: The screen’s high fidelity and contrast ensure that all corporate presentations, marketing materials, and video content stand out with exceptional quality.
Reliability and Peace of Mind: The system is backed by dual backup support for both power supply and receiving cards, providing operational assurance. It is also compliant with EMC Class B certification.
An Investment in Quality: This project confirms PIXREAL’s commitment to a “quality-first” approach with no compromises, delivering a high-end, low-maintenance solution for demanding corporate clients.

The RAVEN Series is perfectly suited to helping Arthio Productions create an amazing professional environment.

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Het bericht Arthio Productions GmbH verscheen eerst op .

Twickenham Film Studio

Klaas Jetze — Mon, 03 Nov 2025 13:01:45 +0000

Virtual Production

Twickenham Film Studio

Twickenham Film Studio, in partnership with production specialists Quite Brilliant, required a robust and visually spectacular LED wall designed primarily for live events and broadcast use within their London facilities. The display needed to deliver an immersive and impactful experience for audiences while providing studio professionals with the technical control necessary for shooting..

This meant the solution had to combine premium visual performance, including high refresh rates and contrast, with the practical mechanics required for efficient installation and reliability during demanding productions. Crucially, the wall needed to be camera-ready, capable of providing seamless visuals that synchronise flawlessly with camera feeds.

The PIXREAL Solution: ENZO Series – Ultimate Live Event Performance

PIXREAL supplied 192 cabinets of the ENZO Series to create an 11.5-metre wide display, positioning it as the ultimate solution for both indoor and outdoor live events. The ENZO Series combines smart engineering with efficiency, providing the premium LED panels necessary for demanding production professionals.

The selection of ENZO 3.9 was based on its critical performance features for a broadcast and live stage environment:

Superior Visual Quality: The ENZO Series delivers high-contrast performance through deep black LEDs and anti-reflection surface technology. This ensures delicate, precise, and smooth imagery.
Camera-Ready Specs: The panels feature a 7,680Hz High Refresh Rate and 16-Bit Grayscale. This technology is essential for a scanline-free experience and allows for intuitive adjustments of settings like skin tones and hot spots, crucial for studio professionals.
Robust and Maintainable Design: The series is built for durability, featuring steel edge protection. Furthermore, its simplified maintenance design, including rear module access and integrated PSU and Hub, streamlines repairs and reduces downtime.

The Result: Redefining Studio Versatility

The installation of the PIXREAL ENZO Series at Twickenham Film Studio, supported by Quite Brilliant, has created a highly versatile and technically superb production backdrop.

Deeper Audience Engagement: The display draws audiences into a deeper level of engagement with its spectacular visual performance.
Professional Control: Studio crews now have superior control over images, with the ability to precisely adjust image settings. The precise and smooth imagery synchronises seamlessly with camera feeds.
A Solid Investment: Built for a variety of uses, this solution provides the Studio with durable, quality components, supporting PIXREAL’s core value of usability and ensuring the display will last for years.

This project confirms PIXREAL’s ability to supply crucial, technically precise LED solutions that help businesses tell incredible stories.

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Het bericht Twickenham Film Studio verscheen eerst op .

Thialf – Ice Skating rink

Klaas Jetze — Mon, 03 Nov 2025 13:01:45 +0000

archtectural installations

Thialf – Ice Skating rink

MHB AV, a leading audio-visual provider, required two large-format LED displays for a key installation in the Netherlands. The screens needed to act as permanent, high-fidelity visual assets, ensuring consistent colour rendering and ultra-high contrast across expansive areas. This corporate environment demanded a solution that was defined by great colour and superior image quality.

The practical considerations for this large, permanent installation included a need for shortened construction duration, low long-term maintenance expenditure, and guaranteed reliability, confirming the RAVEN Series as a definitive choice for indoor commercial use.

The PIXREAL Solution: RAVEN Series – High Fidelity and Durability

PIXREAL supplied the RAVEN Series (5mm pitch) to create two stunning screens, each measuring 6.72imes 3.84. The RAVEN Series’ dedication to high fidelity and ultra-high contrast makes it perfectly suited for delivering captivating visuals in large corporate settings.

We focused on the technical and practical features that make the RAVEN Series ideal for this permanent AV investment:

Premium Visual Quality: The screen is HDR Supported, which delivers vivid colours, lifelike contrast, and boosted brightness and shadow details. The display uses up to 16-Bit Grayscale, which enhances point-by-point correction accuracy with more refined granularity.
A Fluid, Seamless View: The RAVEN Series delivers an uninterrupted viewing experience with an ultra-high refresh rate of up to 7,680Hz. Its design provides smooth, large-screen splicing, ensuring a flawless visual presentation across the entire $6.72\text{m}$ width.
Operational Assurance: Our products are designed for reliability, featuring dual backup support for both power supply and receiving cards. The screens are impact resistant, contributing to a longer service life and lower maintenance costs over time.

The Result: Reliable and Captivating Visual Assets

The PIXREAL RAVEN Series installation provides MHB AV with two powerful, visually consistent assets that truly bring digital experiences to life.

Maximum Impact: The great colour and precise colour rendition of the RAVEN Series ensure that all content is displayed with the utmost clarity, making presentations and broadcasts highly effective.
Efficiency in Deployment: The design allows for a shortened construction duration, getting the powerful display asset operational quickly.
Commitment to Quality: The project underlines PIXREAL’s commitment to a “quality-first” approach with no compromises, ensuring a durable and professional commercial solution.

This project stands as a superb example of how PIXREAL’s innovative LED solutions connect the virtual and real worlds, truly bringing digital experiences to life.

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Het bericht Thialf – Ice Skating rink verscheen eerst op .